Data protection.

Data protection

Daimler appreciates your interest in its company and products and your visit to this website. Your privacy is important to us and we want you to feel comfortable when visiting our site. The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes. Personal data collected during visits to our websites are processed by us according to the legal provisions valid for the countries in which the websites are maintained. In addition, our data protection policy complies with the Data Protection Directive applicable company-wide for Daimler. Daimler websites may, however, include links to other websites which are not covered by this privacy statement.

Collection and processing of personal data

When you visit our web pages, our web servers automatically record your IP address, the website from which you visit us, the web pages that you actually visit and the date and length of your visit. Personal data is only stored if volunteered by you, for example in the context of a registration, a survey, a contest or in execution of a contract.

Use and disclosure of personal data and purpose specification

Daimler will use your personal data for the sole purpose of technical administration of the websites, customer administration, product surveys and marketing, only to the extent necessary in each specific case. We will only disclose your data to governmental authorities in cases where it is required by law. Our employees, agencies and retailers are obliged by us to respect confidentiality.

Freedom of choice

We should like to use your data to inform you about our products and services and where applicable request your opinion. Naturally your participation is completely voluntary. Should you not consent, you can inform us at any time so that we can suppress your data accordingly. Please refer to the respective website for further information.


Daimler uses cookies to record the preferences of visitors, to enable us to optimise the design of our website. Cookies are small files which are stored on your hard drive. They ease navigation, and increase the user-friendliness of a website. Cookies also help us to identify the most popular sections of our website. This enables us to provide content that is more accurately suited to your needs, and in doing so improve our service. Cookies can be used to determine whether there has been any contact between us and your computer in the past. Only the cookie on your computer is identified. Personal details can be saved in cookies, provided that you have consented to this, for example, in order to facilitate secure online access so that you do not need to enter your user ID and password again. Naturally you can also view our website without cookies. Most browsers automatically accept cookies. You can prevent cookies from being stored on your hard drive by setting your browser to not accept cookies. The exact instructions for this can be found in the manual for your browser. Cookies already stored on your computer can be deleted at any time. If you choose not to accept cookies, this may result in reduced availability of the services provided by our website.


Daimler uses technical and organisational security measures in order to protect the data we have under our control against accidental or intentional manipulation, loss, destruction and against access by unauthorised persons. Our security procedures are continually enhanced as new technology becomes available.

Freedom of Information

Upon written request, Daimler AG or its representatives will inform you by letter without delay what personal data is stored by us as defined by applicable law. If you are registered as a user, you also have the option of viewing, deleting or amending your personal data yourself. Should such data be incorrect, despite our endeavours to ensure that data is correct and up to date, we will correct that information at your request. Please refer to the respective local website for further information.


Should you have questions regarding the processing of your personal data you can contact our Chief Data Protection Officer, who together with his team is also available for enquiries, suggestions or complaints. Chief Data Protection Officer Dr. Joachim Rieß Daimler AG HPC 0624 70546 Stuttgart, Germany